Автоматизація створення контенту: як штучний інтелект змінює бізнес-моделі медіакомпаній
DOI:
https://doi.org/10.20535/2522-1078.2024.2(16).319005Ключові слова:
бізнес-моделі медіа, бульбашки фільтрів, глибокі фейки, дезінформація, інформаційна безпека, конфіденційність даних, персоналізація контенту, створення медіаконтенту, штучний інтелектАнотація
У цій статті розглядається вплив штучного інтелекту (ШІ) на створення медіаконтенту та пов'язані з цим наслідки для бізнес-моделей та інформаційної безпеки. Інтеграція ШІ в медіа призвела до значних трансформацій у виробництві контенту, уможлививши безпрецедентний рівень ефективності, персоналізації та масштабованості. У дослідженні розглядається, як технології штучного інтелекту, такі як обробка природної мови та машинне навчання, застосовуються в секторах новин, розваг і соціальних мереж.
Тематичні дослідження таких великих організацій, як The New York Times, BBC, Netflix і Spotify, ілюструють різноманітні застосування штучного інтелекту у створенні, підтримці та доставці контенту. Попри численні переваги штучного інтелекту, він також створює виклики, пов'язані з дезінформацією, конфіденційністю даних та алгоритмічною упередженістю. У статті обговорюється потенціал фейкових новин і «глибоких фейків», створених штучним інтелектом, для підриву цілісності інформації.
Посилання
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